The take
Why locals love it
Sit at the bar and ask what they're excited about.
Word on the street
What locals are saying
Proof was long regarded as one of the foundational craft-cocktail bars on Upper King — a small, dimly lit spot known for skilled bartenders, fresh-juice cocktails and a strong wine/beer list. In October 2024 owner Tim Nelson rebranded it as '100 Proof,' a more casual shots-and-frosé bar aimed at the younger party crowd now dominating King Street, a pivot locals see as a response to weekend street closures, parking hassles and a 'walking party' vibe that pushed regulars away.
intimate / cozy spaceskilled bartenders & craft cocktailsrebranded to 100 Proof shots barmore party-bar vibe nowhappy hour favorite (4–7 M–F)King Street pedestrian-zone fallout
In the feed
